Digital Growth Team Blog

Building an Engaged Email List from Scratch

May 1, 2023

Email marketing has always been a crucial component of any company’s growth strategy. It offers an opportunity to reach out to customers on a more personal level and build stronger relationships with them. But the success of email marketing hinges on having an engaged email list. An engaged email list means having subscribers who open and read your emails, click through to your website, and ultimately, convert into customers. In this post, we’ll take you through some tried and tested strategies for building an engaged email list from scratch, whether you’re just starting out or have been struggling with low engagement rates.

Create an Irresistible Lead Magnet

To get people to sign up for your email list, you need to offer them something of value in return. This is where a lead magnet comes in. A lead magnet is a high-value piece of content that provides a solution to a problem your audience is facing. It could be an ebook, a checklist, a video tutorial, or a free trial of your product. To create an irresistible lead magnet, think about your target audience and their pain points. What challenges do they face? How can you help them solve those challenges? Once you have that figured out, create a lead magnet that offers a solution.

Optimize Your Signup Forms

Your signup forms are the gatekeepers to your email list. If they’re not optimized, you’ll have trouble getting people to sign up. Here are some best practices for optimizing your signup forms:

Keep them simple: Only ask for the information you need. The more fields you require, the less likely people are to complete the form.
Make them visible: Put your signup forms in prominent places on your website, such as your homepage, blog, and landing pages.
Use clear, compelling copy: Make it clear what people will get in return for signing up, and use persuasive language to encourage them to take action.
Consider using popups: Popups can be effective if they’re used in a non-intrusive way. Use tools like SumoMe or Hello Bar to create customizable popups.

Segment Your Email List

Segmenting your email list means dividing it into smaller, more targeted groups based on specific criteria. This allows you to send more relevant, personalized messages to your subscribers, which in turn increases engagement rates. You can segment your list based on a variety of factors, such as:

  • Demographics (age, gender, location)
    Buying stage (prospects, leads, customers)
    Engagement level (open and click rates, website behavior)
    Interests (products, topics, content)

Set Expectations and Deliver on Them

When someone signs up for your email list, it’s important to set expectations immediately. Let them know what they can expect to receive from you, how often they’ll receive it, and what kind of content they’ll be getting. This not only helps you manage their expectations, but it also helps build trust and credibility. Once you’ve set those expectations, it’s crucial that you deliver on them. Make sure your emails are high-quality, relevant, and valuable. Avoid spammy subject lines and clickbait, and focus on providing real value to your subscribers.

Test and Iterate

Like any other marketing strategy, email marketing requires ongoing testing and iteration. Don’t be afraid to experiment with different tactics and strategies to see what works best for your audience. Try different lead magnets, signup forms, subject lines, and email content to see what drives the best results. Use A/B testing to compare different versions of your emails and signup forms. Finally, use the data you collect to make informed decisions about your email marketing strategy going forward.

Building an engaged email list takes time, effort, and patience, but the rewards are well worth it. By following these five strategies, you’ll be well on your way to building a high-quality email list that drives real results for your business. Remember to stay focused on providing value to your subscribers and engaging them in a way that feels personal and authentic. And don’t forget to test, iterate, and adapt your strategy as needed to continue to drive the best possible results.