SEO, or Search Engine Optimization, is the practice of optimizing a website to rank higher in search engine results and attract more organic traffic. For ecommerce websites, this involves optimizing various elements of the site, such as its content, structure, and code, to make it more search engine friendly and increase its visibility in relevant search results. The ultimate goal of SEO is to drive more high-quality, relevant traffic to a website, which can lead to increased sales and conversions.

SEO is important for ecommerce stores because it can help drive targeted, organic traffic to the site, which can lead to increased sales and conversions. It can also help ecommerce stores establish credibility and build brand trust with users, since ranking well in search results can be seen as a sign of a high-quality and authoritative website. Additionally, SEO can help ecommerce stores compete against other sites in the same niche and improve their overall online visibility and competitiveness.

Common SEO best practices for ecommerce websites include creating and optimizing high-quality, relevant content, using keywords effectively and strategically, optimizing website structure and navigation, building high-quality backlinks from reputable sources, and using schema markup to help search engines understand the content on a page. Additionally, regularly monitoring and analyzing website performance data can help ecommerce owners identify areas for improvement and adjust their SEO strategies as needed.

To track the success of SEO efforts, ecommerce owners can use a variety of tools and metrics, including website analytics, search engine rankings, and keyword performance data. By regularly monitoring these metrics and comparing them to the investment in SEO efforts, ecommerce owners can determine their ROI and determine the effectiveness of their SEO strategies.