As businesses grow, so do their marketing needs. However, the decision to hire a full-time marketer or build an in-house marketing team can be a costly and complex one. That’s where fractional marketing teams come in. In this blog post, we’ll explore the benefits of using fractional marketing teams as opposed to hiring full-time marketers on staff.
Cost savings
One of the biggest benefits of using fractional marketing teams is cost savings. Hiring a full-time marketer or building an in-house marketing team can be expensive, especially when considering salaries, benefits, and overhead costs. Fractional marketing teams offer the same level of expertise and services, but at a fraction of the cost.
Companies can save anywhere from 30% to 50% by using a fractional marketing team instead of hiring full-time marketers. For example, a small business with a marketing budget of $100,000 per year could save $30,000 to $50,000 per year by using a fractional marketing team instead of hiring two full-time marketers at an average salary of $50,000 each, plus benefits and taxes.
Flexibility
Fractional marketing teams offer flexibility that full-time marketers or in-house teams can’t match. Businesses can adjust the level of services they need based on their budget and changing needs. With a fractional marketing team, businesses can also scale up or down their marketing efforts quickly, without having to worry about hiring or firing employees.
Let’s say a company is launching a new product and needs extra marketing support for a few months leading up to the launch. Instead of hiring full-time marketers who may not have a job after the launch, the company can bring in a fractional marketing team to provide the necessary support during this temporary period. This allows the company to be flexible with its marketing resources and avoid the cost of hiring and training new employees. Once the launch is over, the company can scale back the marketing team as needed.
Let’s also consider a mid-sized technology company that has experienced significant growth in recent years and has an established marketing team in place. However, the marketing team is stretched thin and struggling to keep up with the demands of the business.
By hiring a fractional marketing team to supplement their existing team, the company can benefit from additional resources without having to make a long-term commitment or increase headcount. This allows them to be more nimble and adaptable to changes in the business, such as launching new products or entering new markets.
Access to top talent
Fractional marketing teams provide access to top talent that businesses might not be able to afford on a full-time basis. With fractional marketing teams, businesses can tap into a diverse pool of experts with specialized skills and experience. These experts work as an extension of the business, providing valuable insights and strategies to help businesses grow.
A small technology startup was looking to expand their marketing efforts, but didn’t have the resources to hire a full-time marketing team. They turned to a fractional marketing team that specializes in technology startups, and was able to gain access to top talent in the industry. The fractional team was made up of experienced marketers who had previously worked at larger tech companies, and were able to bring their expertise to the startup. With the help of the fractional team, the startup was able to execute successful marketing campaigns and increase their brand awareness, all while staying within their budget.
Expertise
Fractional marketing teams bring a wealth of expertise to the table. These teams are made up of experts in different areas of marketing, such as SEO, content marketing, social media, and email marketing. This can provide the business with a level of expertise that would be difficult to achieve with a single in-house marketer or a small marketing team. Additionally, fractional marketing teams often have experience working with a variety of businesses and industries, which means they can provide valuable insights and best practices to help the business stay ahead of the competition.
Focus
Fractional marketing teams allow businesses to focus on their core competencies and growth by taking care of all marketing tasks, from strategy to execution. By outsourcing marketing to experts, business owners and employees can concentrate on running their business without being bogged down by marketing activities. This enables them to allocate their resources and energy more effectively and increase their productivity. Moreover, it enables businesses to focus on their long-term goals and create a solid foundation for future growth. The flexibility offered by fractional marketing teams also means that businesses can adapt quickly to changing market conditions and capitalize on new opportunities. Ultimately, this leads to better business outcomes and increased profitability.
Digital Growth Teams
Digital Growth Teams from Blue Burst Media are a versatile and effective option for businesses seeking to benefit from fractional marketing teams, whether on a short-term or long-term basis. The benefits of working with a Digital Growth Team, including cost savings, flexibility, access to top talent, and expertise, make it a smart choice for businesses of all sizes and industries. By leveraging the power of a fractional marketing team like Digital Growth Teams, businesses can focus on their core competencies and grow their business while knowing that their marketing efforts are in the hands of experienced professionals.