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CRO Frequently Asked Questions

+ Why is CRO important for my ecommerce business?

CRO can help increase revenue by turning more website visitors into customers. It can also help lower the cost of customer acquisition by making the most out of the traffic you already have.

+ How can I improve my website’s conversion rate?

There are many tactics that can be used to improve conversion rates, such as A/B testing, user research, redesigning the layout and design, and improving the user experience.

+ Is CRO the same as A/B testing?

CRO encompasses a variety of tactics and techniques, including A/B testing. A/B testing is a specific method of CRO that involves testing different versions of a website or landing page to see which performs better.

+ How long does it take to see results from CRO efforts?

The time frame for seeing results from CRO efforts can vary depending on the complexity of the changes being made, the amount of traffic the website receives, and other factors. Some changes may show results immediately, while others may take several weeks or months to show a significant improvement in conversion rates.

+ How can I measure the success of my CRO efforts?

Measuring the success of CRO efforts can be done by tracking key metrics such as conversion rates, bounce rates, time on site, and revenue. Comparing these metrics before and after CRO efforts can give an indication of how successful the efforts were. Each of these metrics can also be broken down by channel as well (e.g. paid search, organic, social)