As businesses grow, they often face the question of whether to hire an in-house marketing team or work with a fractional marketing team. While both options have their pros and cons, fractional marketing teams are increasingly becoming a popular choice for businesses looking to scale and stay competitive.
Here are some key benefits of fractional marketing teams compared to in-house teams:
Cost savings: Hiring an in-house team means having to pay salaries, benefits, and overhead costs, which can add up quickly. In contrast, fractional marketing teams offer a more flexible pricing model and can provide cost savings of up to 50% compared to hiring a full-time team.
Expertise: Fractional marketing teams are made up of marketing professionals with years of experience in their respective fields. By working with a fractional marketing team, businesses can tap into a diverse range of marketing expertise and skills, without the need to hire multiple full-time employees.
Flexibility: Fractional marketing teams offer businesses the flexibility to scale their marketing efforts up or down as needed, without the need to hire or lay off employees. This allows businesses to adapt to changing market conditions and keep their marketing efforts aligned with their business goals.
To better understand the benefits of fractional marketing teams in action, let’s take a look at a few examples of businesses that have successfully worked with fractional marketing teams:
- Fabletics: This online subscription retailer of women’s athletic wear worked with a fractional marketing team to revamp its social media strategy. The team helped Fabletics to increase its social media engagement by over 150%, resulting in a significant increase in sales.
- Bissell: The cleaning product manufacturer worked with a fractional marketing team to launch a new product line. The team provided strategic guidance and support throughout the product launch, resulting in a successful campaign and increased brand awareness.
- H&R Block: The tax preparation company worked with a fractional marketing team to revamp its website and digital marketing strategy. The team helped H&R Block to increase website traffic and improve conversion rates, resulting in a significant increase in online revenue.
In conclusion, while in-house marketing teams may be suitable for some businesses, fractional marketing teams offer many benefits, including cost savings, expertise, and flexibility. By working with a fractional marketing team, businesses can tap into a diverse range of marketing expertise and scale their marketing efforts as needed, without the need to hire full-time employees.
Digital Growth Teams
Digital Growth Teams from Blue Burst Media are a versatile and effective option for businesses seeking to benefit from fractional marketing teams, whether on a short-term or long-term basis. The benefits of working with a Digital Growth Team, including cost savings, flexibility, access to top talent, and expertise, make it a smart choice for businesses of all sizes and industries. By leveraging the power of a fractional marketing team like Digital Growth Teams, businesses can focus on their core competencies and grow their business while knowing that their marketing efforts are in the hands of experienced professionals.