If you are using Google Analytics, you need to read this…
Google Analytics, a popular tool for website traffic analysis, can potentially violate HIPAA regulations if not configured correctly. HIPAA requires the protection of Protected Health Information (PHI), ensuring it remains confidential and secure.
Google Analytics, by default, collects data that could be used to identify individuals, such as IP addresses and user interactions, which may inadvertently include PHI.
Since Google does not sign a Business Associate Agreement (BAA) for Google Analytics, essential for HIPAA compliance when handling PHI, using the service in its standard form can lead to compliance issues.
Therefore, healthcare providers must exercise caution and potentially seek alternative solutions or rigorously configure Google Analytics to prevent the collection of any identifiable information.
Blue Burst Media has a team of expert data analysts who understand how to properly configure GA4 to be compliant with HIPAA regulations.
The HIPAA Compliance Checklist
We have curated the articles below to give you a better understanding of HIPAA compliance as it relates to medical websites.
✓ HIPAA Requirements for Websites [read article]
✓ HIPAA Data Collection and Management [read article]
✓ Ensuring Data Security in Healthcare [read article]
✓ Data Layers and Analytics in HIPAA Compliance [read article]
✓ HIPAA Compliance with Third-Party Services [read article]
✓ Implementing HIPAA-Compliant User Consent and Opt-Out Options [read article]
✓ HIPAA Training and Effective PHI Management Policies [read article]
✓ Regular Audits and Compliance Checks for HIPAA Adherence [read article]
✓ HIPAA Incident Response Plan: A Key to Protecting Patient Data [read article]
✓ Accessibility and Mobile Responsiveness in Digital Healthcare [read article]
✓ Navigating HIPAA Data Storage and Retention [read article]
✓ Upholding Patient Rights Under HIPAA: Access, Amendment, and Deletion of PHI [read article]
✓ The Essentials of HIPAA-Compliant Website Hosting and Security [read article]
✓ The Critical Role of Legal Review in HIPAA Compliance [read article]